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Brazil slang
Awesome; cool; hip (literally "of the hour").
Safe to use?
Usually safest with people who already understand the context.
Tone
Usually positive or approving in casual contexts.
Region
Brazil
Formality
Informal.
da hora means Awesome; cool; hip (literally "of the hour"). It is best read as brazil slang associated with Brazil.
"da hora" means Awesome; cool; hip (literally "of the hour"). In Brazil, the nuance may be more specific.
Usually positive or approving in casual contexts.
Usually safest with people who already understand the context.
Context-dependent
Awesome; a huge success; "jackpot!" Used for both good and shocking news
Awesome; amazing; huge success (literally "big hit").
Too much; awesome; incredible (can be positive or negative depending on context)
Best; awesome; leader (informal, often used for approval)
Awesome; amazing; incredible (stronger than daebak, often for something unexpected)
Cool; awesome (often youth slang).
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SlangWatch entries are maintained by the SlangWatch Editorial Team using submitted examples, regional labels, tags, and ongoing reader corrections. We avoid claiming a precise origin or cultural pathway unless the entry has meaningful supporting data.